Practical Experience. Commercial Focus.
JBR works with growing wholesale, distribution, manufacturing, and product-driven businesses to strengthen sales leadership, channels, teams, and execution.
A Practical Partner. A Lasting Impact.
JBR brings real-world commercial experience and a hands-on approach to the realities of wholesale, distribution, and complex channel environments.
The work starts with the business as it actually operates. Strategy should reflect the market. Process should help people perform. Leadership systems should create clarity rather than bureaucracy.
A Different Kind of Advisory Relationship
JBR can advise, coach, implement, or step into fractional leadership. Engagements are built around the needs of the business rather than a predefined consulting package. The goal is to leave behind stronger commercial disciplines the organization can continue to use.
Work alongside the team, not from the sidelines.
Grounded in complex routes to market and partner environments.
Systems and processes people can actually use.
Turn commercial strategy into action in the field.
Built on More Than 20 Years in Sales.
Josh Rushlo founded JBR after more than two decades working across sales leadership, wholesale and distribution, channel development, national accounts, account-team management, and commercial growth.
His experience spans product-driven and commercial-service businesses, from building routes to market and developing partner networks to leading sales teams, coaching account managers, improving sales processes, and connecting sales strategy with day-to-day execution.
JBR was built around a simple idea: commercial advice is more useful when it comes from someone willing to work inside the problem with the people responsible for solving it.
A Partnership for What Comes Next.
Whether you're adding sales leadership, developing your account team, finding new channels, or strengthening execution, let's talk.
Let's Talk →